What is mondelez internationals corporate strategy

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Reference no: EM132292582

Mondelez International's Diversification Strategy in 2017:

Has Corporate Restructuring Benefitted Shareholders?

The following assignment questions are here to help and guide you in analyzing the case and making recommendations. Pay attention to what these questions are asking for, find all relevant information in the case (read more than one time), and do not omit the financials (use the template for financial analysis). You will be graded on the completeness and quality of your paper (8-10 pages).

1. What is Mondelez International's corporate strategy? How has its corporate strategy evolved since its independence in 2007?

2. What is your assessment of the long-term attractiveness of the industries represented in Mondelez International's business portfolio?

3. What is your assessment of the competitive strength of Mondelez International's different business units?

4. What does a 9-cell industry attractiveness/business strength matrix displaying Mondelez International's business units look like?

5. Does Mondelez International's portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?

6. What is your overall evaluation of Mondelez International's corporate strategy and restructuring since 2012? What evidence and/or reasons support a conclusion that Mondelez International's shareholders have benefitted from the spinoff of the company's North American grocery business?

7. What actions do you recommend that Mondelez International management take to improve the company's performance and boost shareholder value? Your recommended actions must be supported with convincing, analysis-based arguments.

Reference no: EM132292582

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