What is meant by the term marketing communications mix

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1. What is meant by the term "marketing communications mix"? What are the major advantages and disadvantages of each tool of the marketing communications mix? How are these tools used by your organization?

2. What are the distinctive characteristics of services? Clearly explain each distinctive characteristic and explain the ways in which each characteristic affects the design of marketing programs.

3. Clearly explain (using practical examples from your place of work or other organizations) the three types of marketing in services industries.

Reference no: EM132176448

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