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What is meant by the term consumer attitudes

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Reference no: EM133036734

1. Two types of cognitive appraisals that are relevant for consumer behavior are: Anticipation appraisal and Outcome appraisal. In your own words define both Anticipation and Outcomes appraisal and give two examples of each.

2. What is meant by the term consumer attitudes? Why do you think attitudes play such an important role in consumer behavior?

Reference no: EM133036734

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