What is meant by the equivalence of the unit of analysis

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1. Is cross- cultural research different from research in the same cultural setting? Discuss .Could you write the reference for this question?

2. Can facebook's interview process be applied in companies that are not technology based. how might it be applied to a company that makes golf clubs?

3. What is meant by the equivalence of the unit of analysis? Explain with examples. Could you write the reference for this question?

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