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1. What is meant by “global localization?” Is Coca-Cola a global product? Explain.
2. A company’s global marketing strategy (GMS) is a crucial, competitive tool. Describe some of the global marketing strategies available to companies. Give examples of companies that use the different strategies.
3. UK-based Burberry is a luxury fashion brand that appeals to both genders and all ages. To improve Burberry’s competitiveness in the luxury goods market, CEO Angela Ahrendts recently unveiled a new strategy that includes all the elements of the marketing mix. Their strategy also addresses key markets that Burberry will participate in, as well as the integration and coordination of marketing activities. Search for recent articles about Burberry and write a brief summary that outlines Burberry’s GMS.
Why are supply base innovation and risk management two future areas that will consume more of the supply manager's today?
In a restaurant, capacity is measured in terms of what inputs?
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The Corner Newsstand has demand for a certain weekly magazine that can be approximated by a Poisson distribution with a mean of 9.0. Magazines are purchased for $1.50. If unsold copies must be destroyed and copies sell for $4.00 each, find the optimu..
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a hospital emergency room averages 50 patients per shift. a shift is 8 hours long and the average patient requires 20
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