What is mattels competitive strategy

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Reference no: EM133901323

Questions:

Conduct a Five Forces Analysis of the Toy Industry. What is your overall conclusion regarding the collective strength of the five competitive forces?
Evaluate Mattel's internal strengths and competitive deficiencies (SWOT Analysis).
What are Mattel's strengths, weaknesses, opportunities, and threats?
What is Mattel's competitive strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit with the competitive approach that Mattel is taking?
What is Mattel's global strategy? Which of the international strategies discussed in Chapter 7 most closely align with the global approach that Mattel is taking?
Conduct an analysis of Mattel's financial statements. What is your assessment of the overall condition and strength of Mattel's finances?
What are the main strategic issues faced by Mattel and CEO Kreiz as of April, 2018?
Review the offensive strategies discussed in Chapter 6. Of these offensive strategies, which, if any, would you recommend for Mattel?
Review the defensive strategies discussed in Chapter 6. Which, if any, would you recommend for Mattel?
What recommendations would you make to Mattel's new CEO, Ynon Kreiz?

Reference no: EM133901323

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