What is marketing research

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Marketing Research

1. What is marketing research? Why should there be any question about the definition of research?

Applying Marketing Research

2. A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives?

Importance of Marketing Research

3. Why is it important to study marketing research?

Reference no: EM132226581

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