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Marketing Research
1. What is marketing research? Why should there be any question about the definition of research?
Applying Marketing Research
2. A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives?
Importance of Marketing Research
3. Why is it important to study marketing research?
Determine monthly volume necessary at each location to realize a monthly profit of $10,000. owner of Genuine Subs, Inc. hopes to expand present operation by adding one new outlet.
Create a document for performance expectations and controls related to your professional goals for the next 1, 2, 3, 4 and 5 years.
National Scan, Inc., sells radio frequency inventory tags. A linear trend equation. A five-month moving average. The naive approach.
Imagine that you and/or your family is caught up in a disaster (flood/fire/bombing, etc.) What would be your game plan?
The importance of understanding Business Process Change as it relates to your future employment plans. Is a formal process change necessary for all organizational changes? If so, explain why. If not, explain why not? Conduct a self-evaluation and des..
According to the SLII model what style of leadership is Jim using to run the seminars? At what level are the managers?
Once the analysis is complete, give a recommendation of what can be done for the company to re-enter the market successfully.
The most important factor when choosing an analytics tool is identifying what the organization needs. Web analytics tools tend to focus on optimizing reporting or analysis of data. Explain a key reason for choosing a reporting tool.
Systems Effects on Entrepreneurs – How do “macro systems” affect entrepreneurs, and the opportunities available to them?
Since 9/11, airline security has been a major focus of the Federal Aviation Administration (FAA) and the US Government.
In your opinion, what is the difference between business level strategy and corporate level strategy? Explain the term vertical integration. Does the company that you are focusing on this semester engage in vertical integration?
Global biopharmaceutical company Pfizer believes that a diverse workforce leads to more innovative and creative thinking. The company also feels that inclusion is the foundation to the ownership culture that it wants to build among its employees. Why..
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