User Account

All Pages

What is marketing impact of well-designed service guarantee

Assignment Help Marketing Management
Reference no: EM13888458

Case Study: The Accellion Service Guarantee.

STUDY QUESTIONS

1. What is the marketing impact of a well-designed service guarantee?

2. Evaluate the design of Accellion's guarantee. How effective will it be in communicating service excellence to potential and current customers? Would you recommend any changes in its design or implementation?

3. Will the guarantee be successful in creating a culture for service excellence within Accellion? What else may be needed for achieving such a culture?

4. Do you think customers might take advantage of this guarantee and "stage" service failures to invoke the guarantee? If yes, how could Accellion minimize potential cheating on its guarantee?

Reference no: EM13888458

Questions Cloud

Develop trust and possession through using influence : Why Great leaders have a deep understanding on how to help others develop trust and possession through using influence and or persuasion
What possible strategies could your organization adopt : What possible strategies could your organization adopt to address these challenges? What role could information systems play in these strategies? Use Porter strategies as a guide.
Calculate money supply-monetary base-currency deposit ratio : Suppose that currency in circulation is $500 billion, the amount of checkable deposits is $1,000 billion, excess reserves are $150 billion, and the required reserve ratio on checkable deposits is 10%. Calculate the money supply, the monetary base, th..
Compare and contrast web-based risks : Compare and contrast Web-based risks
What is marketing impact of well-designed service guarantee : What is the marketing impact of a well-designed service guarantee? Evaluate the design of Accellion's. How effective will it be in communicating service excellence to potential and current customers?
Prepare your analysis, using your knowledge of a business : Prepare your analysis, using your knowledge of a business you have worked for or have an interest in working for.
The electron domain and molecular geometry of so3 : The electron domain and molecular geometry of SO3 are A) octahedral, seesaw B) trigonal bipyramidal, trigonal planar
Fundamental entropy equation : Starting with the differential form of the fundamental entropy equation for dS (see Eq1 below and the total differential for dU as a function of V and T. Assuming N is constant, derive an equation for dS dependent on only dV and dT. Provide Each s..
What is the marginal revenue for another patient day : The state Medicaid agency sets the price for nursing home care. The unit price is $180 per day. This price is beyond the control of any nursing home. What is the marginal revenue for another patient day at Holly Head Nursing Home?

Reviews

Write a Review

Marketing Management Questions & Answers

  Determine the characteristics of the youth

Determine the characteristics of the youth (Generation X and Generation Y). What are the public relations implications regarding the use of their media habits and preferences

  Explain e-commerce- is it really new

Explain E-Commerce- Is it Really NEW where this solution explains if the e-commerce concept is new. A thorough discussion is provided

  Each student will create a blog to post their observations

objectiveto observe and document the concepts of this course through your observations and subsequent application to

  Create and submit a one page business idea paper

In your assignment groups, create and submit a one page business idea paper. A brief explanation of the idea. Include a description of the product and/or SERVICE. Provide more detail if the concept is novel

  Given example of a price discrimination for a service

Provide an example of a price discrimination for a good or service that you thought it to unfair. Do you still believe that the discrimination is unjustifiable

  Questionyou have been working for some time at umuc pizza

questionyou have been working for some time at umuc pizza a pizza restaurant located near umuc campus. the owner bill

  Evaluate the overall quality of health care you received at

1.prioritize the main steps that the u.s. needs to take in order to develop a prudent health policy plan for the

  Important determinant of organisational success

Discuss why corporate culture is such an important determinant of organisational success. Outline thedimensions commonly used in describing a particular organisation's culture.

  What percentage will sales change and in what direction

What percentage will sales change and in what direction?

  Explain academic response to e-business

Explain Academic response to E-Business and during this search I often come across ad's for businesses I have not heard of and research them as well

  Powerpoint presentation the strategic plan for exxon mobil

Create a 2 Powerpoint presentation the strategic plan for Exxon Mobil

  Explain comparative economics

Explain Comparative Economics and how they are similar and different and if you could please post your references at the bottom

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd