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What is Marketing ?
Distinguish between customer value, satisfaction and quality.
Explain the difference between wants, needs and demands.
What is included in the marketing offer ?
Compare and contrast how the internet has changed "connections with customers"
What are the four E-marketing domains ? Explain each one.
Explain the difference between e-business, e-commerce, and e-marketing.
Describe the Model of Buyer Behavior shown on page 137 of your text.
List and describe the factors influencing consumer behavior.
What is CRM ?
American Capitalism. Is a large discrepancy between executive pay and that of the average worker unfair to the worker? Is it unfair to increase a CEO's compensation at the same time that he or she downsizes
A firm has a large pool of clerical employees who process insurance application forms. When the firm hires a new clerical employee, it takes that person about 48 minutes to process a form.
You're a manager in Japan, and you've just discovered that a team leader under your supervision has made a mistake that will result in a quality problem. How will you handle this mistake?
PERT Method of project scheduling - PERT requires three time estimates for scheduling a given activity. PERT assumes that the actual activity times are distributed according to the beta probability distribution.
Ski Boards, Inc., wants to enter the market quickly with a new finish on its ski boards. It has two choices make major modifications at a fixed cost of $26,000.
Discuss the differences between utilization and efficiency as measures of system performance. Which is the most useful measure for an operations manager? Why?
Assume that you are about to deposit $1,000 in a passbook savings account that pays an annual interest of 4 percent.
Your textbook describes some members of groups facing becoming "social loafers" when members of groups. Economists refer to this as "free-riding".
Using acceptance sampling, propose a situation in which you would be forced to utilize both the consumer's risk and the producer's risk, and then justify key usages of both within an industry of your choice. Provide specific examples to support your ..
The school cafeteria can make pizza for approximately $0.30 a slice. The cost of kitchen use and cafeteria staff runs about $200/day. The Pizza Den nearby will deliver whole pizzas for $9.00 each.
What are the advantages of emergent strategies? Are they particularly appropriate and effective in certain kinds of organizations? In certain kinds of environmental and competitive conditions? In tackling certain kinds of problems?
Identify all committees to be used. Identify staff members also their specific job requirements for this event.
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