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What is market segmentation, from a theoretical perspective

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Reference no: EM133527079

Question: Market segments have homogeneous needs. To successfully segment the market, you must find a unique way to divide the entire market; similar to what Marriott did. Once this is completed you can choose the target markets associated with your product/service.

Research Questions for the Promotions Project: Target Marketing Essay Assignment:

RQ1 What is market segmentation, from a theoretical perspective? NOTE: this topic is very wide and deep, make sure you spend a lot of time and effort on this section. Well beyond our textbook.

RQ2 What are at least three relevant ways to segment the market related to Fenty Beauty (analyze each)?

RQ3 What are the market characteristics of Fenty Beauty market segments? Go back to what you learned in Module 2: Week Two on the demand shifters. The gold standard for market characteristics is to find a trend or unmet need related to your product/service; this is how you make a new market segment. Think about fresh insights you gathered from your analysis of the demand factors, that will cause demand to increase for product?

RQ4 In which market segment does Fenty Beauty belong (this is where you do the target marketing)? NOTE: Analyze and discuss your findings, you must include research in this section.

Length of this Promotions Project: Target Marketing Essay Assignment is minimum of seven pages of text.

Format of Promotions Project: Target Marketing Essay Assignment is the most current APA Guidelines.

Five citations are required (excluding the required reading from this module's Learn section.)

Acceptable sources are Scholarly Resources (regardless of the date of publication), Popular Sources, Professional Trade Sources and Books/Book Chapters

Reference no: EM133527079

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