What is market segmentation

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1. What is market segmentation? Describe one of the main categories used to segment markets and provide an example of how it might be used by an online business.

2. When designing a retail Web site, making it easy for customers to communicate with your business can increase customer satisfaction and loyalty. Describe two other ways that the DESIGN of a Web site can increase customers’ satisfaction with an e-commerce business.

Reference no: EM132092394

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