What is link between carling black label brand and violence

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Case Study: Promotion is one of the four Ps of marketing and advertising a part of promotion P. Advertising can take many forms and shapes at a variety of mediums such as billboards, TV ads, online ads, newspapers, magazines, radio ads, outdoor ads, etc. Radio ads rely only on sound and it is a challenging task to come up with a 15 second radio ad to promote a product/service. This podcast dives into the inventive and creative use of sound in the world of marketing. First listen to the podcast, then answer the following two questions. Make sure to read the instructions and guidelines on the evaluation of discussion posts before posting.

Questions:

What is the link between "Carling Black Label" brand and domestic violence in South Africa? Explain the innovative use of audio created by Carling's advertising agency.
Censorship is present in several countries in the world. Peoples' access to some independent blogs and news sites are blocked, which is a violation of their right to free information. This issue triggered a response from an advertising agency in Germany together with an organization called Reporters Without Borders. That was their goal? What did they do?

Reference no: EM133381828

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