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Assignment
Instructions: Read the video case in your textbook, titled "Strategic Management: Joie de Vivre Hospitality," then watch the corresponding video in the Unit Study Guide. Answer two of the Discussion Questions on page 81. Be sure to restate each question in your own words before answering in essay format. Below are the discussion question from page 81.
1. How does Joie de Vivre Hospitality differentiate its boutique hotels from other hotel offerings in the area?
2. How did Chip Conley and Joie de Vivre Hospitality demonstrate great strategic flexibility during the dot-com crash and post-9/11 industry recession?
3. What is Joie de Vivre's philosophy on advertising for its hotels? How does this support the firm's strategic aims?
4. Similarly, list five specific human resource management practices that you would suggest JDV use in order to produce the employee behaviors required to achieve JDV's strategic aims.
Your total assignment response must be at least 400 words in length. You must use at least your textbook to complete this assignment. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.
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