What is it called when current products are marketed

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1- Firms that enjoy higher profit margins are using which of Michael Porter's generic strategies?

2- Which of the following companies is a good example of a low-cost leader?

3- Firms that follow this type of generic strategy can sometimes have difficulties succeeding without compromising the key attributes of a company's products or services.

4- Which of the following is a generic strategy developed by Michael Porter?

5- Striving to create and market unique products for varied customer groups is called

6- Which of the following is a value discipline?

7- Companies that pursue this value discipline strive to produce a continuous stream of state-of-the-art products and services.

8- Which of the grand strategies is typically lowest in risk?

9- The grand strategy in which the firm directs its resources to the profitable growth of a single product, in a single market and with a single technology is termed

10- What is it called when current products are marketed, often with only cosmetic changes, to customers in related market areas?

11- The acquisition of one or more businesses operating at the same stage of the production-marketing chain is an example of

12- If a textile producer acquires a shirt manufacturer, this is called

13- For the ABC Company, the Alpha business is in a dominant market share position in a mature market. As per the BCG matrix, Alpha is a

14- Which matrix makes fine distinctions among business portfolio positions with the inclusion of high/medium/low axes?

15- Which matrix involves a framework that can help ensure that businesses' strategies are consistent with strategies appropriate to their strategic environment?

16- Which of the following represents an operating opportunity to build value or sharing?

17- The most compelling reason companies should diversify can be found in situations when

18- The core competency must represent a major source of value to be a basis for competitive advantage. Furthermore, the core competency

Reference no: EM13791522

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