What is initial strategy for launching benecol

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Write a brief, 2-3 page paper about Raisio and the Benecol Launch. In this paper, address the following questions concerning Raisio's strategy in launching the new product, Benecol: 1. What is Raisio's initial strategy for launching Benecol? 2. What are the risks associated with the partnership with Johnson & Johnson? 3. What strategy do you think they should employ after the dissolution of the J&J partnership (your recommendations)?

Case 11 found in text: Contemporary Strategy Analysis 8th Edition page 587

Reference no: EM131229844

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