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What is inertia

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Reference no: EM134001523

Assignment:

''From relationship marketing to total relationship marketing and beyond'' and discuss the following:

1. What is Inertia?

2. Can Satisfaction be the result of things not going wrong?

3. Can satisfied and loyal customers be passive, inactive and resistant?

4. What is the meaning of Relationship Marketing and why it is important concept for marketers?

Reference no: EM134001523

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