What is her perceived differentiation strategy

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Assignment:

Susan Dovi is a single, 31-year-old wife and mother, who wants to start her own company. She has worked for a pet groomer in the past and has an idea for starting a mobile pet-grooming service with an approach similar to that used for pizza delivery. When a customer calls, Susan will arrive in a van in less than 30 minutes and will provide the grooming service. Many of her friends think the idea has promise but dismiss her efforts to seriously discuss the venture. However, Susan is not discouraged; she plans to purchase the van and the necessary grooming equipment and supplies. She is hopeful that her business loan will be financed through her local bank where she has maintained a relationship for several years. Susan would like to hear your suggestions and recommendations.

Question 1: Susan is considering having her bank process an SBA Microloan loan for her business and she is requesting a $60,000.00 loan. Since she is a small business, she understands that the SBA will back her bank loan and is convinced that the SBA's Microloan program is the way to go. The bank agrees that she would qualify for the program, but she would have to modify her request to meet the loan guidelines. Why is that?

Question 2: What is her perceived "differentiation strategy" over existing mobile grooming businesses? (Chapter explains differentiation strategy)

Question 3: Susan has been doing some sales forecasting for her start up business. She forecasts her weekly sales to be $4,000.00, and her weekly Cost of Services Sold to be $500.00.00. What is her gross profit for the week as a percentage? Use the Formula provided in Module 5. (Note: Cost of Services Sold and Cost of Goods Sold mean the same)

Question 4.: Which forecasting technique should Susan use for her Dog Grooming business. (Discuss why)

Question 5.: Overall do you think Susan has a sound business idea given her innovative differentiation strategy? (Please elaborate)

Reference no: EM133401015

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