What is hedonic consumption

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Reference no: EM132201965

What are demographics? Psychographics?

What are transactional exchanges?

Your text discusses ethics as it pertains to several chapters – please be informed about the ethics of the field and ethical practices in marketing.

What is relationship marketing? There are also other kinds of marketing, such as cause marketing. Know what these other forms of marketing are.

What is hedonic consumption? What are utilitarian needs?

How does culture influence marketing? What about sub-cultural influences?

Know the stages of perception

What are the different kinds of relationships that a consumer might engage in with a product?

Reference no: EM132201965

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