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Assignment:
Based on Harry's Razors and Shaving Company
1. What were the motivations and triggers for the founders of Harry's to start the company?
2. What is Harry's Competitive Advantage?
3. What Markets did Harry's expand to out of the US and why?
4. What retailers did Harry's partner with and why do you think they made the jump to move into retail when they started selling Direct to Consumer?
5. Why do you think Harry's expanded beyond Men's Razors and Shaving products? What are the competitive advantages of the new products/segments?
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