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What is happening in the world in terms of marketing issues

Assignment Help Marketing Management
Reference no: EM133294997

You will need to research a specific marketing issue that is current and complete research proposal. Through the full proposal, the you will need to demonstrate convincingly that the study will make a contribution to a marketing issue or problem by developing a questionnaire or survey. The full research proposal should present the following:

QUESTION : -
Research Topic/Title: An initial working titlle should be provided and should describe the content and direction of the research

Introduction/Background
- Explain in summary what is happening in the world in terms of marketing issues.
- Provide the scope of your report - what are the issues or problems in the country that you want to develop your research in.
- Share a case study or story and show argument(s) about the marketing problem.

Objectives / Aims
- What do you want to know, prove, demonstrate, analyse, test, investigate, or examine in your research?
- List your project aims in a logical sequence.

Research Question
Your research objectives need to be related to the research objectives

Literature Review
- Explain all the past studies that related with your study.
- Explain the theoretical framework that are suitable for your study.

Methodology
- Explain your conceptual framework
- Sampling methods
- Source of data
- Collection of data
- Questionnaire development

Expected outcomes, significance, or rationale
- Why is your outcome important?
- What do you expect it will deliver?
- What are the expected outcomes?
- What are the positive expected outcomes or innovation application of knowledge?
- Provide a timetable/Gantt chart which indicates the timeframe for each broad stage considering literature surveys, data collection, review, analysis, testing, reporting, chapter, and thesis writing, and thesis submission date.

Reference no: EM133294997

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