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What is gsi cost per impression generated by the online ad

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Reference no: EM132243621

During July, online retailer Gift surplus Inc. (GSI) tested a new online advertisement on a website that attracted visitors who fit well into the firm's target customer market. The site attracted 40,000 visits and 90% of those visitors were served with the ad. A total of 700 clickthroughs were recorded. GSI was billed $2,000 for the online advertising during that month. One can 7 clicks results in a purchase.

What is GSI's cost per impression generated by the online ad?

Reference no: EM132243621

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