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What is google source of competitive advantage

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What is Google's source(s) of competitive advantage (a minimum of 12 competitive advantagesVRIO criteria) using the explain if competitive advantages are valuable, rare, imitable, is organization structured to exploit, how strong/how viable these are now, are they temporary/sustainable in the future (1-3 years), and what benefit the company derives from each competitive advantage. You may use a table and will want to give as much detail as possible. You should also recap the VRIO points and more thoroughly describe in paragraph form the top three competitive advantages using the VRIO criteria in addition to the table.

Reference no: EM132695102

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