What is each companys branding strategy

Assignment Help Business Management

Reference no: EM132374066

Assignment Topic- COMMUNICATION AND MEDIA

About this Assignment:

We have finished the first section of the course! Each time we finish a section we will reflect on it by completing an assignment that incorporates the themes from the unit. In this case you will investigate the strategies of successful brands and then apply them to a failing brand.

You will present your research in a narrated PowerPoint (or any other slide program.) You can record a narrated screencast using Screencastomatic, Jing, or other similar software program. Each has free versions. Although SPS recommends Screencastomatic it can be cumbersome to use. Any way you chose to narrate your slide presentation is fine with me. You do not need to have video of yourself in the screencast, it can just be audio.

Visit the content area in Blackboard 'Screencasting' for more information and help on using Screencastomatic.

When you finish your screencast post it to youtube or any other video hosting site and send me the link.

Submit:

1. Your Screencast should be between 2-4 minutes long.

2. Pick one successful brand (You can think big like Coke - or smaller like Lime) and then something that is failing like Sears or ToysRus.

(These assignments are intended for you to be creative. Have fun with them. A quick google search will provide you with many failing/bankrupt companies.)

3. Using a similar strategy to the assignment in week #1 do some ownership history on both companies. Have they been recently acquired by another company? Do they own other brands? What is the story of their success/failure?

4. What is each company's branding strategy? What audience are they targeting.?

5. Diagnose the brands. Why do you think the strong brand is doing well? Why do you think th weak brand is failing?

6. What lessons can the weaker brand learn from the stronger brand? If you were a public relations manager what kind of branding strategy would you suggest for the weaker company? How would you save them?

7. How do you think government regulation could help/hurt both the weaker and stronger brands?

8. Please cite any sources you used in APA style in the final PP slide.

Reference no: EM132374066

Questions Cloud

Why specializations in psychology matches your goals : Why specializations in Psychology matches your goals, interest and passions?

How the roman value system was very pragmatic : Background to the assignment: As you read in chapter 11, you learned how the Roman value system was very pragmatic. Pragmatism used in the philosophical sense.

List at least 4 recommendations with empirical research : Use empirical research to support your recommendations. List at least 4 recommendations with empirical research support.

What are effective classroom management systems : What are effective classroom management systems for preschool students? What is the best way to train teachers on classroom management?

What is each companys branding strategy : If you were a public relations manager what kind of branding strategy would you suggest for the weaker company? How would you save them?

Are we ignoring-devaluing the developmental stage of infancy : The Zero to Three section has a focus on teaching what is academic content -- language, literacy, math, science - to infants and toddlers. It makes a statement.

Develop a prototype of website design : Draw the entity-relationship diagram (ERD) showing all required entities and their relationships and Identify all the required data elements you will need.

Discuss topic - religious conflict and violence : The primary goal of this weekly assignment is to enable you to understand the revision process and revise your paper with the help of a writing specialist.

How much could you take out each year and still keep : FNCE 300-Financial Economics-ATHABASCA UNIVERSITY CANADA. Briefly describeand quantify the risk each party faces if the firm becomes insolvent.

User Account

All Pages