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What is customer insight

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Reference no: EM132891902

1. What is customer insight?

2. Where do insights come from?

3. How can companies improve their customer insight capability?

Please use the Insights Into Customer Insights article from chapter Insights often emerge from looking at a problem differently and being eclectic in research methods. by Mohanbir Sawhney, Northwestern University - Kellogg School of Management

Reference no: EM132891902

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