What is customer engagement marketing

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1. What is customer-engagement marketing, and how is it related to the surge in digital and social media technologies? (AACSB: Written and Oral Communication; Reflective Thinking)

2. What is consumer-generated marketing? Describe examples of both invited and uninvited consumer exchanges. (AACSB: Written and Oral Communication; Reflective Thinking)

Reference no: EM131288475

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