What is cold stones competitive strategy

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Reference no: EM133312435

Case Study: For more than 15 years, Cold Stone Creamery has served up the finest, freshest ice cream, cakes, smoothies, and shakes using only the highest-quality ingredients, using their signature process of preparing your custom ice cream creation on a frozen granite stone. (www.coldstonecreamery.com)

Customers first select what flavor of ice cream they would like and then choose from a number of mix-ins to be folded into the ice cream. Then the Cold Stone employees fold mix-ins into the ice cream.

Question 1) What is Cold Stone's competitive strategy? (Recall: A company's competitive strategy defines the set of customer needs a firm seeks to satisfy through its products and services. The competitive strategy is defined based on how the customer prioritizes product cost, delivery time, variety, and quality.)

Question 2) Explain this process at Cold Stone in terms of the concept of postponement. Be specific about the push/pull boundary. How does postponement support their competitive strategy?

Reference no: EM133312435

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