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1) What is Coke selling? How does coke relate to “Open Happiness”?
2) What are the major challenges that Coke was facing in the last couple of years? What are the causes of these challenges?
3) How do Coke Globalize its strategies? In particular, Coke has to face customers from various cultures, economic systems and lifestyles?
4) Can this strategy be sustained? If so, what are the critical successful factors?
5) If you were the consultant of Coke, how would you advise Coke to further improve the “Share a Coke” Campaign?
What is the focus for your project, and how is it relevant to the issues studied in this course. Why does this area of Organizational Behavior interest you
Large catalog retailer of fashin apparel reported 100 million in revenues over the last year. On average, over the same year, the company had 5 million worth of inventory in their warehouses. Assume that units in inventory are valued based on COGS an..
The standards of conduct and moral values that admired companies practice are known as: A Option A: vision. B Option B: business ethics. C Option C: creativity. D Option D: social responsibility.
Summarize the ways through which sales and operations planning can be integrated. Then, extend your findings to additional supply chain management processes that you feel could be better integrated. Which two (or more) processes did you integrate? Wh..
Why are pre-service, point-of-service, and after-service different activities for a health care service than for producing and distributing another tangible product? What are some of the important differences? Do you believe that hospital services ar..
Some people think that nonsmokers, who must risk cancer from breathing secondhand smoke given off by other people’s cigarettes, are victims; others argue that smokers are becoming an oppressed minority because their right to smoke in public places is..
Quality Management
Give an example of a business (either a manufacturer or a retail store) for which you think it makes sense to work through a wholesale distributor as an intermediary and an example of a business for which you think it's more efficient to "cut out the..
Explain cost/benefit analysis and discuss how it is used in internal assessments. When is cost/benefit analysis most useful and least useful in an internal assessment?
Describe the change process and understand the techniques that can be used to help an organization achieve its desired future state.
Outsourcing is the process of hiring another organization to perform a service. Offshoring is relocation of an organization's business processes to a lower cost location overseas.What organizations outsource and offshore (name specific organizations)..
This chapter introduces three different levels appropriate for strategic considerations (see Exhibit 2.5). in what situations would some of these levels be more important than others? For example, what issues might be considered by the corporate leve..
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