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What is byrna technologies inc mission

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Reference no: EM133052426

During your last meeting with Tom Peters on October 27, 2021, he expressed interest in evaluating whether there may be consulting opportunities for NewCo Consulting with Company ABC (as per the Appendix 1 - Company ABC below). As a recent hire as a junior consultant at NewCo Consulting, he asked that you prepare an analysis of Company ABC and potential consulting opportunities. Your next meeting with Tom Peters is scheduled for December 1, 2021. At this meeting you will be asked to present your analysis of Company ABC and consulting opportunities to him and the business development team at NewCo Consulting.

CAPSTONE PROJECT SIMULATION TASK:

Overall task:

Develop a 10-page (minimum) to 12-page (maximum) professional MS PPT presentation which includes both your analysis of Company Byrna Technologies Inc and your recommendations to Tom Peters and the business development team at NewCo Consulting regarding potential consulting opportunities at Company Byrna Technologies Inc.

These questions are not intended however to define the structure of your presentation which you can organize as you deem most appropriate given the objectives of the capstone project and the simulation setting.

-What is Byrna Technologies Inc mission?

-Using any business strategy analysis and/or development framework (e.g., Ansoff matrix, 5 Ps of strategy), how would you describe Company Byrna Technologies Inc growth strategy over the past three (3) years, the forces that supported/drove its growth and the challenges the company encountered?

-How did Company Byrna Technologies Inc innovate over the past 3 years?

-What did you learn about Company Byrna Technologies Inc industry and overall environment?

-How would you describe Company Byrna Technologies Inc financial performance over the past 3 years? You may analyze annual revenue growth, COGS, perform a common size analysis of the income statement and the balance sheet and calculate several financial ratios (e.g., gross profit ratio, quick ratio, assets/equity ratio).

-What are Byrna Technologies Inc main products and/or services, market segments, target customers, distribution channels, and overall marketing strategy and tactics, etc.?

-Does Company Byrna Technologies Inc use any social media channel (e.g., Facebook, LinkedIn, Twitter, etc.) to engage and/or communicate with its customers and other stakeholders?

-Can you identify 2 to 3 main direct or indirect competitors for Company Byrna Technologies Inc and evaluate their relative strengths and weakness?

-From Company Byrna Technologies Inc website, Annual Report, and Management's Discussion & Analysis documents what did you learn regarding the use of enterprise information systems (e.g., ERP, CRM, KMS, etc.), cloud computing, and/or data analytics at Company Byrna Technologies Inc?

-Can you identify and describe a minimum of 3 planned changes which were introduced and a minimum of 3 unplanned changes faced by the leadership at Company Byrna Technologies Inc?

-What did you learn about Company Byrna Technologies Inc overall operations (e.g., supply chain, manufacturing, logistics)?

-Can you identify and describe any product, service, and/or process quality-related issues at Company Byrna Technologies Inc?

-What did you learn about Company Byrna Technologies Inc overall performance over the past 3 years?

Reference no: EM133052426

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