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1. What is buzz marketing?
2. What is guerrilla marketing? How does it differ from traditional marketing?
3. What is geocoding?
4. Define lifetime value. How is it determined?
5. What are the major types of trade allowances?
6. What is green marketing? How do different companies promote environmentally-friendly activities?
7. What type of ethical issues have been raised regarding medical marketing and advertising?
8. What is a warmth monitor? What does it measure?
Dr. Bueller had recently overheard a few of his colleagues discussing possible investments in the international marketplace. Wanting to explore all of his potential investment options, he has asked you to explain the various aspects of investing i..
Agents and employees of Blue Corporation and Green Corporation are convicted of conspiring to violate a federal law that is punishable by a term of imprisonment and a fine. Can the corporations be held liable for these crimes? If so, how can they ..
part aquestion 1 service quality focuses on satisfying customers needs in the moments of truth during service
Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product and evaluate other techniques used in below-the-line promotion.
Explain the profit maximizing, or loss minimizing level of output - Define a normal profit and an economic profit
Discuss the U.S. and international ethical marketing considerations
Explain Marketing - What is CPM and Why important and Current trends in advertising, technology
Explain ebusiness and domain name management
Explain how E-Business can alter or extend an organization's business model and Use effective communication techniques
Developing pricing strategies and programs I would like you to think about the concept of how to go from "free" to "fee". Find a company that is attempting to for from "free' to "fee"
Are you a gamer? If so, what is your favorite game? What is your current perception of Nintendo? What would your expectations been for the revitalization of Nintendo's World Championships? Is this a viable marketing venue for the future
From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each chann..
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