What is beta testing and how is it used

Assignment Help Marketing Management
Reference no: EM131333191

Please answer each question -

1. What is beta testing and how is it used? Provide an example and explain what could happen as a result of the beta test.

2. Define the 5 "C"s of marketing. Elaborate on why each "C" is important to a product. Select one good and one service, create a diagram for each showing how the "C"s impact that product.

3. Describe what is meant by CRM. Explain how a CRM system might be used by a sales person.

4. Identify and describe the basic components of a distribution channel for a product. Select a common kitchen item and follow it through the distribution chain from raw materials to the consumers hands. Elaborate on what happens to the product at each stop and how price could be impacted.

5. Point out the four components of a SWOT analysis. Perform a SWOT analysis for Nike running shoes. This SWOT analysis should be a complete and detailed analysis including the impact of competition, price, life cycle and market segment.

6. Explain the purpose of a focus group and provide three examples of possible outcomes from a focus group.

7. Explain the purpose of using focus groups.

Provide an example of a focus group

Briefly describe the product that is given to the focus group.

What else is presented to the focus group?

What is the focus group asked to do?

What are sample results from a focus group?

What might a company do with these results?

8. How can USP (unique selling proposition) change during a product's life cycle?

9. List the components of STP and explain the importance of each component

10. Analyze how a product fits in a company's brand. Select a hair care product, define the branding that is associated with the product. What advertising enticed you to purchase that product? Explain the life cycle of that good focusing on the four Ps. Finally categorize the product into its current life cycle stage.

Reference no: EM131333191

Questions Cloud

Well-insulated horizontal rigid cylinder : Consider a well-insulated horizontal rigid cylinder that is divided into two compartments by a piston that is free to move but does not allow either gas to leak into the other side.
How different stakeholders are affected by business : Create a presentation in which you demonstrate how different stakeholders are affected by business decisions and practices.
What will the image position be : A small object is placed to the left of a convex lens and on its optical axis. The object is 30 cm from the lens, which has a focal length of 47 cm. If the object is moved to a position 49 cm to the left of the lens, what will the image position b..
What is the impact speed on the third plate : A proton is travelling at a speed of 4 x 105 m/s moves into a series of charged parallel plates as shown below. a) What is the impact speed on the third plate? b) Why can you not use high-school kinematics to get the answer above for this situation?
What is beta testing and how is it used : What is beta testing and how is it used? Provide an example and explain what could happen as a result of the beta test. Describe what is meant by CRM. Explain how a CRM system might be used by a sales person
Would any other method offer an advantage : What advantages does the cash method of accounting offer to the company? Give reasons for your answer. Would any other method offer an advantage? Give reasons for your answer.
Advantages and disadvantages of the medias role : Discuss the advantages and disadvantages of the media's role in reporting terrorist activity - Discuss whether you could have handled the situation differently.
Write down coalitional function of the corresponding game : Is this a weighted majority game? If you answer yes, write down the quota and weights of the game. If you answer no, prove that it is not a weighted majority game.
Describe elements of conflict resolution and peacemaking : Describe elements of conflict resolution and peacemaking - Prepare a 850-word paper in which you analyze your article.

Reviews

Write a Review

Marketing Management Questions & Answers

  Describe the marketing strategies and tactics

Briefly overview the marketing activities you are involved in implementing. Describe the marketing strategies and tactics your marketing activities relate to

  Why do companies such as proctor & gamble target

Why do companies such as proctor & Gamble target emerging markets? Do you agree with this strategy

  Different theories or approaches to understanding motivation

Why do you think there are so many different theories or approaches to understanding motivation? Shouldn’t it be possible to determine which one is best and just use it? Why or why not? What is your own view of what motivates people to work hard and ..

  Explain marketing-discussion

Explain Marketing-Discussion and Why are the production concept and the product concept and the selling concept considered inferior

  Select two major public relations campaigns from any three

select two major public relations campaigns from any three different organizations. prepare and submit a two to three

  Module integrated marketing communicating

Faced with the opportunities offered by the digital era, firms need to adapt their traditional forms of promotion to digital versions. For this week's Key Concept Exercise, you will evaluate and analyse the appropriateness of both traditional and..

  Analyze the results in terms of success or failure

What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #1?  What were the results of your decisions? Analyze the results in terms of success or failure

  What marketing considerations do you need to understand as

what marketing considerations do you need to understand as you evolve from a domestic supplier or international

  Briefly describe the product

Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product

  Categorize the competitors major strengths and weaknesses

Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses

  Social media manager for a fictional company

Imagine that you are the social media manager for a fictional company. You are tasked with preparing a presentation that explains your company's strategic, functional, and operational social media plans to a recent new hire to your company's marketin..

  Developed a clear picture of the environmental issues

Based on your discussions with Michelle, you have developed a clear picture of the environmental issues that will affect the initial release of the new product. As you compile your notes, the phone rings

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd