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What is basic customer need provided by the zipcar service

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Reference no: EM132463119

Answer the following questions in your initial post:

Question 1: What is the basic customer need provided by the Zipcar service?

Question 2: What is the key situation faced by Zipcar service?

Question 3: List Zipcar service's main strength (consumer view)

Question 4: List Zipcar service's main weakness (consumer view)

Question 5: Name Zipcar service's main opportunity

Question 6: What is Zipcar's main threat

Question 7: State Zipcar's main marketing objective (must synch with # 2, above)

Question 8: Describe the key target market for Zipcar service

Question 9: Make one value creation recommendation

Question 10: Make one value delivery recommendation

Attachment:- ZipCar video.rar

Reference no: EM132463119

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