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What is a marketing plan

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Reference no: EM133389348

Assignment:

Question 1. What is a marketing plan? Who should develop it? How does it help the new small business owner? What marketing strategy would you use for your company?

Question 2. Promotion is the means by which we make our product or service known to a potential customer. List the three types of promotions and discuss the advantages and disadvantages associated with each type of promotion. Next, provide three examples of each type of promotion.

  • Pure promotions
  • Mixed-model promotions
  • Virtually Free Promotions
  • Which type of promotion do you expect to implement in your new small business? Why?

Reference no: EM133389348

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