Reference no: EM131127797
1. Some marketing experts stress the societal marketing concept, the view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being. Do you agree or disagree? Explain and support your position in detail. (100 words or 150 words )
2. Which do you feel is the most important part of the marketing management process: analysis, planning, implementation, or control? Discuss whether a company that "does things right" is more or less likely to succeed than a company that "does the right things." (100 words or 150 words )
3. Many companies consider strategic planning too limiting and instead concentrate on tactics and execution. John O'Toole, an advertising agency president and author ofThe Trouble With Advertising, makes the opposite case in the context of advertising: "Strategy is the key to success for an advertising campaign. It is not possible to succeed with a brilliant idea and superb execution of the wrong strategy, but it is possible to attain some success with no idea and a dull execution of the right strategy" (quoted in Maurice I. Mandell, Advertising, 4th ed., Englewood Cliffs, NJ: Prentice Hall, 1984, p. 145). Please comment on Mr. O'Toole's statement. Do you agree or disagree? Why?(100 words or 150 words )
4. What is a company's marketing environment? Describe and discuss, in your own words, the factors that affect the marketing environment and give "real world" examples of each.(100 words or 150 words )
5. The single most important demographic trend in the United States may be the changing age structure of the population. Characterize the differences among baby boomers, Generation X, and Generation Y. How might a marketer selling personal computers target a person in each of these groups?(100 words or 150 words )
|
A unity feedback system with the loop transfer function
: (d) the value of K to yield a steady-state error of 25% of the magnitude A for the ramp input r(t) - At t > 0. Can this gain be utilized and achieve acceptable performance?
|
|
Discuss the nature of intrapreneurship within the setting
: In your paper, discuss the nature of intrapreneurship within the setting of an existing organization and a potential specific opportunity in the transportation railway industry?
|
|
Discuss in depth based on the global financial strategy
: Can a multinational firm adopt varying ethical standards [such as with regard to product safety (Pinto), employee benefits (Nike) and "kickbacks" to win business (HP)] in its global operations? Why or Why Not? Discuss in depth based on the goals of m..
|
|
The frequency for each point on the graph
: The Nichols diagram for Gc(jω)G(jω) of a closed loop system is shown in Figure P9.22.The frequency for each point on the graph is given in the following table:
|
|
What is a company marketing environment
: Some marketing experts stress the societal marketing concept, the view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being. Do you agree or disagree? Explain and supp..
|
|
Find the current in the neutral line
: If three wattmeters are arranged to measure the power in each line, calculate the reading of each meter.
|
|
A closed-loop system with unity feedback
: (a) Determine the gain K so that the phase margin is 45°. (b) For the gain K selected in part (a), determine the gain margin, (c) Predict the bandwidth of the closed-loop system.
|
|
Distinguish among viruses, viroids, and prions
: Distinguish among viruses, viroids, and prions. Give some examples of each type of infectious agent and the diseases they cause.
|
|
The phase margin versus the time delay
: (a) Determine the gain K so that the phase margin is 60° when T - 0.2. (b) Plot the phase margin versus the time delay T for K as in part (a).
|