What international strategy did Tesla implement

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Question

Tesla, Inc. sold its first electric vehicle (EV), the Roadster sports car, in 2008. As of 2022, Tesla commands more than 58% of market share in the United States and around 54% globally. In order to understand the company's strategic management in its electric vehicle line, please answer the following questions:

1. What are the innovation processes? Please define the four processes of innovation and explain how these processes are applied to Tesla's EVs.

2. When expanding to global markets, what international strategy did Tesla implement? Use Integrated Responsiveness Framework to support your argument.

Reference no: EM133986010

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