Reference no: EM13846139
Discussion Questions for Himalaya Shampoo Case Study
Please read the notes at the bottom of exhibit 1 carefully to understand the significance of the data. (e.g. 1=Strongly Agree, 5=Strongly Disagree). Note also that the responses in Exhibit 1 are averaged by category, not by brand.
Discussion Questions:
1. Based on the data in case Exhibit 1, what inferences can be drawn from the survey responses regarding the herbal-shampoo category?
2. Discuss the implications of your analysis of Q1 for both the category and the brands involved in the study.
3. Given the inferences from your responses to questions 1 and 2, what do you think motivates consumers to buy the brands of shampoo in the study? Provide a conceptual explanation, taking case Exhibit 2 into consideration. (Consider finding and viewing the relevant advertisements on YouTube.)
4. From the viewpoint of brand-building, what kinds of inputs can be obtained from case Exhibit 3 that substantiate the inferences from case Exhibit 1?
5. What recommendations would you provide to differentiate the image of the Himalaya herbal brand, taking into consideration your responses to questions 1-4?
Attachment:- Case Study Himalaya Shampoo.pdf
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