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The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.
Reflecting on the focus and content of this course, what is an important challenge facing management of organizations today and how would you go about addressing it? Explain.
Objectives:
Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing internationally.
case study a new campus for the university of rummidge a chance meeting between the leader of the town council of
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map
"Market Penetration and Branding"-Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their: demographic profile
Define the marketing problems and opportunities. Analyze Coca-Cola's marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends
Write your personal career "mission statement:" what makes you unique, what is important to you, and what do you want to do. Make it clear, concise and memorable
Assume you are in the process of planning an airline flight (hypothetical) from New York to St. Louis. Visit the websites of three different airlines and compare prices for this trip
read the article narayanan s. desiraju r. amp chintagunta p. k. 2004 return on investment implications for
1.how does effective communication incorporate the basic elements of communication?2.how do the basic elements of
Development of an effective and efficient marketing mix strategy - You must develop and overall insight regarding the consumer, making the focus of the report on "proving" your insight to a marketing manager.
Who should be the target market in the U.S.? What variables will be used to select the target market and What is a fair retail price for the product
Describe the events, the law, and how the court did or should resolve your example. What sources of law would have created or solved the problem you described? Be sure to support your response with specifics from the reading
Explain Infrastructure Components in E-Commerce and what are some of the infrastructure components that make up E-commerce
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