Reference no: EM132597995

After weeks of uncertainty, Toyota SA has announced the recall of just over 50 000 vehicles in South Africa (for what it stresses are pre-emptive repairs to accelerator pedals) and a couple of hundred Prius hybrids for a software fix to the brakes. Which, it insists, are absolutely the only problems with local models. Toyota South Africa will on February 23 start repairing suspect accelerator pedals on 52,546 cars on South African roads which may - in only the most unlikely, bizarre cases, it insists - start to accelerate uncontrollably. The owners of those vehicles will be contacted individually from February 10 and urged to bring them in for a simple repair: the insertion of a steel bar into the pedal mechanism that should take no more than one hour to complete. Most the cars affected are Corollas, manufactured since February 2007, with 45,040 currently on the roads. All of those were locally manufactured, and tens of thousands more were exported to Europe and the rest of Africa. The smaller number of Auris and Verso models (665 and 841 respectively) were imported into South Africa from Europe.

Question 1: In the view of the worldwide impact of this faulty product, how should Toyota go about their control process?

Question 2: What corporate values should Toyota engage with its stakeholders?

Question 3: Toyota has specified what are their plans to rectify the problem, what will be the benefits?

Question 4: What impact will this have on the image of Toyota?