What impact on coco-colas global expansion to india

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Reference no: EM133518290 , Length: word count:2000

Cross Cultural Management

CASE STUDY ANALYSIS

CASE: Coco-Cola in India The case is available in Canvas assignment area

Case overview: The chosen case describes the cultural differences in terms of what impact on Coco-Cola's global expansion to India. The topics relevant to this case include cross-cultural values and dimensions and their practical implications for cross-cultural management.

Objectives: The purpose of this assignment is to assess students' ability to identify the cultural values of different cultures and their impact on international business performance. The students should apply this knowledge from the perspective of a consultant, advising the Coca-Cola company how they could do to mitigate some of the cross-cultural problems and enhance business performance.

Specific Tasks: Using GLOBE Study's cultural dimensions as a point of reference, identify and discuss the cultural similarities and differences between USA and India illustrated in the case. Using GLOBE Study's cultural dimensions as a point of reference, critically analyse how cultural similarities and differences could affect Coca- Cola's global expansion to India. Please give examples to support your analysis. As consultants, your analysis should both explain the major similarities, differences and provide insights into what changes Coca-Cola should make to obtain more soft drink market in India from the cultural perspective.

Advice: It is important that you support your analysis and recommendations with theories and concepts covered in the course and give examples to support your analysis and recommendations that would improve cross- cultural management.

Formatting, submission and word count: Size 12 fonts and 1.5 line spacing. You are required to submit this assignment electronically through Turnitin. No hardcopies are required. The word count of your case study analysis should be 2000 words. Word penalty will be applied 10% above or under word limit.

Referencing style: APA style is required. The "Gold Guide" is designed to assist you to understand and meet academic requirements, by summarising important points and providing website links. It gives you essential information on the basics of academic writing and critical thinking, essay writing, referencing, business reports, presentations and teamwork. The referencing style in the "Gold Guide" is APA style which is the Faculty standard for Business courses.

Reference no: EM133518290

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