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What impact does your pricing decision have on pro?tability

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Reference no: EM13891585

Cas Study 1: "Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug"

What impact does your pricing decision have on pro?tability? What is the ROI (return-on-investment) over the ?rst ?ve years for each of the pricing strategies identi?ed?

Cas Study 2: "Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug"

Given the positioning strategy you chose, what would be your marketing communications strategy to each of your target audiences? Would you change the marketing budget or the marketing communications mix? If so, how?

Reference no: EM13891585

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