What impact did personal inspirations have

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Reference no: EM1373510

THIS ASSIGNMENT IS ABOUT DISCUSSION. INFORMATION IS BELOW

Sociocultural effects which evolve from our formal and informal relationships with other people exert a significant impact on consumer behaviour. These include personal influences reference groups, family influence, social class, culture and subculture.

For determinations of this discussion board, you are requested to consider the impact on these influences on your own behaviour as a consumer in the educational market. In short how did these effects play a role in your decision to enrol in Ivy Tech?

Your original posting should consist of a minimum of five paragraphs as well as any outside sources that you use should be appropriately cited.

Your discussion should include:

1. What impact did personal inspirations (opinion leadership, word of mouth) have in your decision to enrol in Ivy Tech? Please describe.

2. What influence did reference groups have in your decision to enrol at Ivy Tech? Please describe.

3. What role did family inspiration (consumer socialization, family life cycle and family decision-making) have in your decision to enrol at Ivy Tech? Please clarify.

4. What influence did culture and subculture have in your decision to enrol at Ivy Tech? Please describe

Reference no: EM1373510

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