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Assignment 2: Observation and Analysis of Local Business
Select and observe a small business in your area. Do not use a chain or franchise. You should observe the business in person. If you wish, you can also speak to the manager or owner if they are available. Based on your observation, answer the following questions in a 4-5 page paper:
1. Identify the business name, location, and hours and days of operation.
2. Thoroughly describe its products and/or services. Describe their store and storefront. What image are they portraying to the customers?
3. Give examples of the type of marketing that this business uses to promote their business and describe why they chose these methods.
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