Reference no: EM132343119
Case - Ubuntu Micro Devices LLC
Problems for Strategic Analysis
After several internal meetings with Jorge, Acalan and Darcus, Kwadwo Ado, Senior Manager of Business Analytics schedules a meeting with the members of Ryerson MT8312 Analytics Consulting Group to lay out the challenge and objectives. The primary goal is to develop a business case that is convincing to potential investors. Ubuntu's senior management team would like to highlight the innovativeness of the firm; they would like to show that continuous learning, innovation and technology changes in manufacturing has occurred since the founding of the firm. This is especially important as the senior management team is seeking investors to finance the expansion of the company. There are several questions they expect investors to ask for which explicit and detailed evidence must be developed:
1. Has Ubuntu developed a learning organization? Have there been any learning, innovation (shifts in the production frontier) and factor productivity growth over the life of the company?
2. Have investments in R&D made any significant contribution to new product development and productivity growth over the life of the company?
3. Have past investments in training contributed to productivity efficiency improvements? Where on the learning/progress curve is Ubuntu now located?
4. What has been the impact of investments in Six Sigma quality management training? Has Ubuntu achieved Six Sigma capability in their manufacturing processes?
The investors will also want to know the potential for production expansion including such matters as:
1. Present Production capacity constraints
2. Production possibility frontiers
3. Plans for scale and capacity expansion
4. Allocative efficiency
Since the analytics are required for the purposes of attracting investors, a valuation of the company will also be required. Kwadwo is aware that MT8312 Business Analytics consulting team is not yet prepared to do financial analytics, therefore he is expecting only performance analytics at this time. However, an issue has emerged concerning the performance of the UMD warranty program which is key to their customer loyalty strategy. Professional team customers are allowed a 1-year replacement on defective MSDs, but data collected over the last three years appear to suggest that some PCB production teams are associated with certain types of defects. However, Kwadwo is presently unsure of the relationships and cannot yet advise Jorge and Acalan on appropriate interventions. This is an area that still requires some detailed analytics work.
Advice
Kwadwo has provided the MT8312 Business Analytics consulting team with a data set covering the most recent 8 years of performance data and several charts relevant for the analysis, and the following advice:
The point of this internship project is to get you to think about your own development as data analytics specialist during the semester.
The business case report must be written in a manner that is easy to read by bankers and investors, and it must contain a good executive summary.
Reflect carefully on all the techniques you have learnt and used. You have done different analyses and combined different techniques to generate evidence.
You should now have a better understanding of the fundamentals of these techniques and can think about how you can extend your application of them; in other words, how you can use them differently than you have so far.
I am challenging you to get to the next level of your development; to become more reflective in applying the data analytics techniques. You need to be innovative and to be innovative you have to understand your methods and tools and the problem space (questions and data).
Follow the standard problem solving you learnt in the MT8312 course, it works. Make sure you understand the data you have and how you might combine different techniques and apply them to the problem at hand.
Try to add one or two techniques we have not used in class, but are available in Statistica or SPM.
Start to develop your capability to innovate. You may also down load any contextual data that you think might help the analysis.
Attachment:- Ubuntu Business Analytics Strategic Change.rar