What happens to rakuten if englishnization program fails

Assignment Help Operation Management

Reference no: EM132148548

On March 1 2010, Hiroshi Mikitani, flamboyant chief executive of Rakuten, the leading Japanese ecommerce company, delivered startling news to the 7,000 Japanese staff gathered for his weekly address and the 3,000 overseas employees watching by video. From now on, he said, everything at Rakuten, from meetings to the canteen menus, would be in English. Staff had two years to get their English up to scratch. Anyone who did not reach the expected level in that time would be demoted. Mr Mikitani gave the programme the slightly awkward title “Englishnization”. Leading the English charge would be Takashi Katsuragi. In Rakuten’s Tokyo headquarters, Mr Katsuragi reflects on the seven years since he was given the job of leading the company to English competence — and on what the company got wrong and, eventually, right. In the immediate aftermath of Mr Mikitani’s announcement staff were shocked, Mr Katsuragi said. They worked in Japanese. All their documents were in Japanese. How would they cope with doing everything in English?

What happens to Rakuten if the Englishnization program fails?

Reference no: EM132148548

Questions Cloud

Create a powerpoint presentation of eleven slides : MATHS3001 - NUMERICAL METHODS FOR ORDINARY DIFFERENTIAL EQUATIONS - select the person whose surname comes first in alphabetical order, out of the surnames

Global advertising is form of marketing communications : Walmart's global advertising is a form of marketing communications. Advertising repre-sents which of the following "four P's" in the marketing mix?

Explain the negative and positive consequences of conflict : Research an organization that has recently had major conflict that made the news. You must identify the organization and the source of the conflict.

Outline an anti-fraud program : Outline an anti-fraud program that you would implement at your company (current or previous). Suggest the approach you would take to sell this program to your.

What happens to rakuten if englishnization program fails : What happens to Rakuten if the Englishnization program fails?

Calculate the price elasticity of demand : Calculate the price elasticity of demand for Newton's Donuts and describe what it means. Describe your answer and show your calculations.

Which you were reluctant to delegate authority : Can you think of a situation in which you were reluctant to delegate authority to someone else?

Analyze the different inventory valuation methods : Analyze the different inventory valuation methods discussed in the textbook. Based on your analysis, recommend the most accurate valuation method that reflects.

Are corporations moral agents : MG699: Are corporations moral agents? Do they have moral responsibilities? Or, in your view. Do only human beings have moral agency and moral obligation?

User Account

All Pages