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I like your comments on ways to accomplish a conversion. Great discussion of customers investing time to sign up for a publication or participate in a review or blog. What goal happens with this type of conversion?

below is the post that is referred to

Some of the ways to achieve conversion are social proof, getting the customer to invest time, trail close, and guarantee.

Conversion: It is one of the marketing techniques that motivate customers to take a specific action. For example, if a customer wants to abandon his shopping cart, then the merchant can provide multiple offers to convert the customer from a browsing customer to a paying customer.

The ways to achieve a conversion are:

1. Social proof: Giving the customer proof via customer case studies and testimonials can enhance the conversion.

2. Trial close: It refers to the questions that are asked of the prospective customers, other than their final buying decision. For example, if the company is able is offer you the product for a price that is good for you, then is the product is something that you would like to move forward with?

3. Getting customers to invest time: In order to achieve a successful conversion, one should try to convince customers to invest time in the buying process. A sales executive must try to have a conversation, rather than quickly giving the customer a price. For example, in the first conversation, the executive must try to know the need of customer; in the second conversation, one should present facts and information that can be helpful to the customer; and in the third conversation, the customer should be presented a proposal that can be a success.

4. Guarantee: When the guarantee is offered to the customers, then they are more confident about the offer. Thus, this enhances the conversion.