Reference no: EM133862110

Assignment: Capsim Strategy

Your Capsim Strategy

Provide a short, concise (1-2 paragraphs, bullet lists are fine) description of the following:

A. Will you manage your company as a cost leader or differentiator?

B. Will you orient your company to a broad or a niche customer base?

C. What global regions do you plan to operate in?

D. Based on your answers to 1, 2, and 3 above, how do you see yourself managing product Able in the long run?

E. Based on your answers to 1, 2, and 3 above, how to you envision new product releases fitting into your plan?

F. Very briefly, how do you think the differences in current region size and growth rates may affect your strategic decisions?

G. How do capital expenditures such as capacity and automation fit into your strategy?

H. How does finance fit into your strategy? Specifically, how to you expect to use long-term and short-term borrowing?

Answering these questions will put you on a path for a successful strategy execution (and a successful simulation!), but they aren't so easy to answer, which is why you should think through them as you work through the first couple of simulation practice rounds and formulate your ideas around your strategy.