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1. What global marketing challenges would you face if the simulation were based on a real-world situation? Discuss the difference in the experience you would have with the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of entry challenges).
2. Think of two creative ideas for services to be provided by the grocery industry. Be very specific in terms of the rationale behind your approach, and the systematic procedures (e.g., questionnaire) you would use to introduce your services to the market.
Each question need to be 250 words at least. I just need the responses and references, no title page.
What were the motivations for the effort? How did the company expect the BPM project to help with their global competitiveness? What were some challenges they faced in this project
Does the company use an intensive, selective or exclusive distribution strategy? Explain how both the pricing (from Assignment #2) and distribution strategies for your favorite product are appropriate for the target market.
Learning about consumer & business buying behavior and marketing segmentation, targeting and positioning. Do you target demographics differently
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discuss the major perspectives of management thought and discuss Porter's generic stratigies. give your own example of each
Discuss the format of the sample weekly status report. What do you like/dislike about it? Does emphasizing issues and decisions make sense? Could this approach be taken on more information technology projects?
For example, it is not enough to say that the turnover rate has remained fairly low since the implementation of a new HR initiative. Strategic partners need more context in order to see the value. Has turnover decreased since last year or since th..
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