Reference no: EM131316891
STRATEGIC GLOBAL MARKETING
Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the project is nearly is complete. A little while later, the phone rings and you see Deborah's name on the caller ID.
"Hi, Deborah. What's up?" you ask.
"I'd like you to present to the advisory board next week," Deborah says. "They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it."
After you hang up, you begin thinking through the different items that you will need to cover. You want to finalize this project and have Deborah and the advisory board accept the marketing plan you and your team have developed. You know that the success of this project will lead to additional project management activities for your organization.
As you finalize the project deliverable, the marketing plan, complete the following:
- Is globalization a good move for the company?
- What is your rationale behind this decision?
- What geographic location should be a target for global expansion?
- What background information can you provide to support this decision?
- How will this decision support the overall goal of growth and expansion?
- How would you refute someone with the opposing perspective?
|
What are the merits and demerits of protecting an invention
: What are merits and demerits of protecting an invention through a patent instead of a trade-secret law? Evaluate the various issues presented while arguing and debating the connections between business, law, politics, and ethics.
|
|
What are some multicultural issues affecting the clients
: BSHS465 Professional Development and Identity:How do the counselors help clients become aware of their own expression of cultural identity? Provide some examples.What are some multicultural issues affecting the clients and their situations?What stra..
|
|
Explore the websites of companies producing beverages
: What could represent a direct link between a CDC and the assembly plant of the logistics system depicted in Figure 1.1?
|
|
Calculate firms operating cycle and cash conversion cycle
: Calculate the firm's operating cycle (OC) and cash conversion cycle (CCC).- Calculate the firm's total resources invested in its CCC.
|
|
What geographic location should target for global expansion
: As you finalize the project deliverable, the marketing plan, complete the following: Is globalization a good move for the company? What is your rationale behind this decision? What geographic location should be a target for global expansion
|
|
Calculate the total resources invested in the firms ccc
: Calculate the firm's operating cycle (OC) and cash conversion cycle (CCC).- Calculate the total resources invested in the firm's CCC.
|
|
Briefly describe the topic that you are examining
: Briefly describe the topic that you are examining. (For example: what is whistle-blowing?) Discuss arguments for or against the practice. (What are arguments for and against whistle- blowing?)
|
|
How these are presumably used in logistics system of barilla
: From the point of view of integrated logistics, examine the meaning of EDI, CRP and CPFR, and explain how these are presumably used in the logistics system of Barilla.
|
|
Write a summary about the given case study
: Discuss what is the main issue or question, then list out all of the possible answers/reasons/explanations for this question (independent variables), then you have your dependent variable and how its measured (what you are trying to explain), whic..
|