User Account

All Pages

What geographic location should target for global expansion

Assignment Help Marketing Management
Reference no: EM131316891

STRATEGIC GLOBAL MARKETING

Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the project is nearly is complete. A little while later, the phone rings and you see Deborah's name on the caller ID.

"Hi, Deborah. What's up?" you ask.

"I'd like you to present to the advisory board next week," Deborah says. "They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it."

After you hang up, you begin thinking through the different items that you will need to cover. You want to finalize this project and have Deborah and the advisory board accept the marketing plan you and your team have developed. You know that the success of this project will lead to additional project management activities for your organization.

As you finalize the project deliverable, the marketing plan, complete the following:

  • Is globalization a good move for the company?
  • What is your rationale behind this decision?
  • What geographic location should be a target for global expansion?
  • What background information can you provide to support this decision?
  • How will this decision support the overall goal of growth and expansion?
  • How would you refute someone with the opposing perspective?

Reference no: EM131316891

Questions Cloud

What are the merits and demerits of protecting an invention : What are merits and demerits of protecting an invention through a patent instead of a trade-secret law? Evaluate the various issues presented while arguing and debating the connections between business, law, politics, and ethics.
What are some multicultural issues affecting the clients : BSHS465 Professional Development and Identity:How do the counselors help clients become aware of their own expression of cultural identity? Provide some examples.What are some multicultural issues affecting the clients and their situations?What stra..
Explore the websites of companies producing beverages : What could represent a direct link between a CDC and the assembly plant of the logistics system depicted in Figure 1.1?
Calculate firms operating cycle and cash conversion cycle : Calculate the firm's operating cycle (OC) and cash conversion cycle (CCC).-  Calculate the firm's total resources invested in its CCC.
What geographic location should target for global expansion : As you finalize the project deliverable, the marketing plan, complete the following: Is globalization a good move for the company? What is your rationale behind this decision? What geographic location should be a target for global expansion
Calculate the total resources invested in the firms ccc : Calculate the firm's operating cycle (OC) and cash conversion cycle (CCC).- Calculate the total resources invested in the firm's CCC.
Briefly describe the topic that you are examining : Briefly describe the topic that you are examining. (For example: what is whistle-blowing?) Discuss arguments for or against the practice. (What are arguments for and against whistle- blowing?)
How these are presumably used in logistics system of barilla : From the point of view of integrated logistics, examine the meaning of EDI, CRP and CPFR, and explain how these are presumably used in the logistics system of Barilla.
Write a summary about the given case study : Discuss what is the main issue or question, then list out all of the possible answers/reasons/explanations for this question (independent variables), then you have your dependent variable and how its measured (what you are trying to explain), whic..

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd