What geographic location should be a target for expansion

Assignment Help Operation Management

Reference no: EM132021111

Unit: Implementation of Global Strategies

Deliverable Length: 6-8 pages

Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah's name on the caller ID.

"Hi, Deborah. What's up?" you ask.

"I'd like you to present to the advisory board next week," Deborah says. "They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it."

After you hang up, you begin thinking through the different items that you will need to cover.

As you finalize the marketing plan, complete the following:

Is globalization a good move for the company?

What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations, cultural considerations, competitive analysis and balanced scorecard.

What geographic location should be a target for global expansion?

What background information can you provide to support this decision?

How will this decision support the overall goal of growth and expansion?

How would you refute someone with the opposing perspective?

Reference no: EM132021111

Questions Cloud

Interface for effective entry and navigation : List and describe the functional capabilities needed in an interface for effective entry and navigation.

What is the value of this forward contract : What is the value of this forward contract 200 days after initiation, if the stock's price at that time is 115?

What is a frontal attack strategy : What is a frontal attack strategy? Choose an airline that has utilized this type of strategy. Explain your choice in detail and provide evidence, if possible.

Various aspects of a malware-free security policy : Research the Internet on the various aspects of a malware-free security policy.

What geographic location should be a target for expansion : What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations.

What is an array : What is an array? What would you rather do

Discuss the theory among your classmates : Choose an airline which you feel utilizes this strategy. Do you feel they have been successful in implementing this strategy? Why or why not?

Prompt the user for the three strings : In the main method, prompt the user for the three strings.

What would be your top three tips : If you had to coach a fellow employee or student on creating an effective PowerPoint, what would be your top three tips? Why?

User Account

All Pages