What fundamental potential consequences are relevant

Assignment Help Marketing Management

Reference no: EM13727667

Questions and Objectives:

1) Problem Identification: Describe three problems occurring in this case. What fundamental potential consequences are relevant here? What went wrong?

2) Responsibility: To whom or what does the restaurant have a responsibility in this situation? Why?

3) Competitive Analysis: Identify three competitors for this restaurant in the Toronto area. Explain three reasons for each as to each establishment might be considered a competitor- as in similar size, revenue, company structure, similar products, similar target market, etc.- be specific-give facts.

4) PEST: Perform a PEST analysis on HJ Burgers. PEST is an environmental scan which includes the political, economic, socio-cultural, and technological environments. Remember that environmental, legal, and international environments are also included in a PEST analysis, sometimes known as PESTELI.

5) SWOT: Perform a SWOT analysis on HJ Burgers analyzing and extrapolating strengths, weaknesses, opportunities and threats.

6) Reassessment of the Problem: For each of the three problems you identified above describe how each could have been avoided.

7) Identification of Alternatives: After analyzing what when wrong in the case and performing several management analysis (competitive, environmental, and SWOT), list at least two alternative courses of action the restaurant could take on each of the three problems above. List and evaluate advantages and disadvantages of each alternative.

8) Recommendations: Out of the alternatives your group arrived at, select the best alternative for each of the three problems. Give arguments to support recommendations.

9) Implementation Plan: Complete action plan for both short-term (immediate) and long-term strategies.

Reference no: EM13727667

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