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Assignment:
Developing Thought Leadership: Customer Relationship Management (CRM).
(The objective of this assignment is to present insights that can lead you towards being a CRM Practitioner and Analyst.)
A) Select two key themes from CRM.
B) Describe how they impact the Customer Journey/a company's process flows and improvement
C) Present your Thought Leadership
1. Research and describe insights on CRM about those specific themes.
2. What flows/Modules within CRM can enable/enhance the workflows and alleviate pain points?
3. What are the key metrics to be tracked within those modules/flows?
4. Compare and contrast at least two CRM products for those Modules Process flows.
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